Two months after the introduction of hashtags, Facebook is all set to
experiment with another Twitter feature – trending topics. According
various media reports, the service is only being tested with a small
number of Facebook’s mobile users.
Those users who are part of the test group will notice a tile in their
mobile news feed that lists one or more trending keywords. The trending
topics feature will basically be a timeline card that shows the hottest
subjects being talked about on the social network. If a user taps on
that topic, it will show posts from other users, including those who're
not directly connected.
It can be observed that Facebook has borrowed a few notable features
from Twitter over a period of time. They include adding verified
accounts, introducing the option to mention other users with the ‘@’
symbol, follow influencers, and hashtags.
In another development, Facebook announced that the Graph Search
feature will now be available to everyone visiting the site in US
English, regardless of where they live.
Facebook’s numerous features have been leveraged by brands effectively
so far. exchange4media looks at how the ‘trending topics’ feature will
benefit brands on Facebook...
Emergence of Facebook influencers: Twitter trends
happen because of strong backing from influencers. Basically, an
influencer is someone with a large user base. Brands usually associate
with an influencer on Twitter to get better reach and make discussions
trend worthy.
Facebook’s trending topic feature will give birth to a new set of influencers. Considering Facebook has much larger user base, we look forward to see if brands will go all out to create larger conversations using this feature.
Facebook’s trending topic feature will give birth to a new set of influencers. Considering Facebook has much larger user base, we look forward to see if brands will go all out to create larger conversations using this feature.
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