5 New Twitter Features You Shouldn't Miss
Are you still keeping up with all the social
media news while you are shopping and getting ready for the Christmas
Holidays? In case you missed some updates, check out these 5 latest
Twitter features!
1. A Relevant Audience Thanks To ‘Negative Keyword Targeting’
If you really want to reach a larger audience and spark high engagement, you
definitely want to make sure that you appear in relevant search results and
don’t spam users with profiles from tweets and hashtags that they weren’t
searching for in the first place. That´s why Twitter introduced Negative
Keyword Targeting for Promoted Tweets, which will let advertisers buy a term but
avoid having the ad shown in unrelated conversations. So for example, if you
decide to buy the term Mars as the candy bar or planet, you can make sure that
it doesn’t show up near conversations about the singer Bruno Mars. In this
case, „Bruno” would be your negative keyword. Twitter also introduced a bulk
importing tool that lets you highlight which terms you wish to match and which
you don’t. This tool provides you with three different matching options when
entering keywords: exact match, phrase match, and basic keyword match.
What’s even more exciting is that Twitter also launched an option to
automatically match your Promoted Tweets in search to relevant and related
trending topics. As stated by their Director of Product Management, Kevin Weil,
“If you use this new matching option (which is enabled by default for new
campaigns), we use relevance signals about your Promoted Tweets and the Trend
itself to help increase your campaign’s coverage automatically. For example,
if a celebrity’s pregnancy news starts trending, and you’re a retailer of
baby clothing, your Promoted Tweet may be entered into the auction for that
trending search.” Read more here.
2. Twitter Slowly Rolls Out Downloadable Tweets
Wondering how your tweeting evolved from the inception of your account?
Twitter announced that you will soon be able to download all your tweets (since
you first tweeted) into an archive that resembles a calendar. Some select users
already have this feature and have said that it’s very similar to
Facebook’s archive, though, others have to wait for the gradual rollout.
3. Keep The Trending Topics Coming
Twitter is updating its Trending Topics feature by adding up to 100 more
cities around the world, including Istanbul, Frankfurt, Guadalajara, and
Incheon. The feature has been helpful in identifying the most trending
conversations across the world and from now on people should discover even more
popular hashtags and topics thanks to the expansion. At the moment, hashtags
like #2012TaughtMe are very popular and New Year's resolutions will be
coming soon.
You can also receive more local specific trends after you select the country
or city you are interested in. That way, if you are planning to expand your
products or campaigns abroad, you can monitor the topics people talk about the
most and adapt your strategy accordingly.
4. To Filter Or Not To Filter Your Photos, That Is The Question
Social Networks keep realizing that photos are the most compelling and most
engaging form of self-expression. To encourage users to share visual content,
Twitter partnered with Aviary for special filters and effects. According to
their blog, you can apply one of eight filters ranging from black & white to
vintage, see how each filter affects your photo, and compare your options. If
you are a Twitter admin of a brand account, would you use the tool to enhance
your colors and possibly adjust your style? Let us know in the
comments below.
5. Upload Your Social Business Card!
It’s already been a few weeks since Twitter introduced new Twitter
profiles, enabling users and admins to personalize their profile or brand
account by uploading a creative header photo. If you didn’t fall in love with
it, you will probably have to since the social network is rolling out this
feature to all users from December 12th. If you didn’t upload your header
photo yet, everyone visiting your profile will get faced by a dull default grey
image. You shouldn’t let that happen, especially if you are a brand trying to
present and promote your products/ services through social channels.
Try thinking of your header photo as your social business card; does it
convey who you are and do you believe it makes your business stand out of the
crowd? Check out how to upload your personality to Twitter across all your
devices in the fun video below!
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